{"id":1142,"date":"2020-07-16T08:10:27","date_gmt":"2020-07-16T08:10:27","guid":{"rendered":"https:\/\/www.ctagroup.eu\/?p=1142"},"modified":"2020-07-16T08:10:27","modified_gmt":"2020-07-16T08:10:27","slug":"joyeux-5-ans-ossama-aasriou-vp-procurement-marketing","status":"publish","type":"post","link":"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/","title":{"rendered":"Joyeux 5 ans : Ossama Aasriou VP Procurement & Marketing"},"content":{"rendered":"

Je me pr\u00e9sente: Ossama Aasriou, mari\u00e9, deux enfants et je suis VP Procurement & Marketing chez CTA Group que j\u2019ai rejoint il y a plus de cinq ans puisque je suis arriv\u00e9 en Juin 2015.<\/span><\/p>\n

A mon arriv\u00e9e, en qualit\u00e9 de Sales Manager, j\u2019\u00e9tais en charge du d\u00e9veloppement commercial de notre soci\u00e9t\u00e9 en Afrique de l\u2019ouest et centrale.<\/span><\/p>\n

J\u2019ai pass\u00e9 les six premiers mois entre Kontich (notre si\u00e8ge) et l\u2019Afrique (nos clients).<\/span><\/p>\n

L\u2019objectif \u00e9tait pour moi d\u2019apprendre \u00e0 conna\u00eetre mes nouveaux coll\u00e8gues, de m\u2019impr\u00e9gner de la culture d\u2019entreprise et de comprendre les besoins de nos clients et de mani\u00e8re plus g\u00e9n\u00e9rale les march\u00e9s sur lesquels nous \u00e9tions pr\u00e9sents. Durant cette p\u00e9riode, j\u2019ai compris que CTA \u00e9tait connu sur le continent comme une centrale d\u2019achat pour le secteur minier, capable de fournir une vari\u00e9t\u00e9 importante de produits utilis\u00e9s sur un site minier (exploration, campement, production, usine, etc\u2026). CTA \u00e9tait aussi connue pour ses capacit\u00e9s \u00e0 consolider les diff\u00e9rentes commandes et \u00e0 les exp\u00e9dier rapidement en Afrique. Une logistique efficace qui avait \u00e9t\u00e9 repens\u00e9e pour int\u00e9grer le processus des commandes en amont, ce qui nous a permis d\u2019offrir un meilleur suivi et un service personnalis\u00e9.<\/span><\/p>\n

C\u2019est peut-\u00eatre d\u2019ailleurs, ce qui a incit\u00e9 CSTT AO Group, \u00e0 s\u2019int\u00e9resser \u00e0 CTA en 2014 puisque les deux groupes \u00e9taient compl\u00e9mentaires.<\/span><\/p>\n

CTA Group a alors d\u00e9ploy\u00e9 sa nouvelle strat\u00e9gie\u00a0 ax\u00e9e sur trois piliers majeurs : Distribution, Service et Trading.<\/span><\/p>\n

Dans notre strat\u00e9gie de d\u00e9veloppement, il est apparu comme une \u00e9vidence que nous devions \u00eatre plus proches de nos clients et c\u2019est ainsi que j\u2019ai \u00e9t\u00e9 charg\u00e9 de lancer notre premi\u00e8re filiale en Afrique, au Burkina Faso.<\/span><\/p>\n

Un pays \u00e0 tr\u00e8s fort potentiel minier et industriel que je pratiquais depuis quelques ann\u00e9es au travers de mes missions commerciales pr\u00e9c\u00e9dentes. J\u2019y ai donc pass\u00e9 quatre ans, bas\u00e9 \u00e0 Ouagadougou, tout en poursuivant notre d\u00e9veloppement commercial sur les autres territoires.<\/span><\/p>\n

En 2016, dans cette m\u00eame optique, nous avons lanc\u00e9 notre deuxi\u00e8me filiale : CTA S\u00e9n\u00e9gal.<\/span><\/p>\n

Cette filiale allait \u00eatre le d\u00e9but de nouvelles aventures et de nouveaux d\u00e9fis.<\/span><\/p>\n

En effet, 2016 a \u00e9t\u00e9 l\u2019ann\u00e9e qui marqua le d\u00e9but d\u2019une nouvelle vision : \u00eatre le partenaire privil\u00e9gi\u00e9 de nos clients et nous positionner comme fournisseur de solutions int\u00e9gr\u00e9es.<\/span><\/p>\n

Notre p\u00f4le distribution a fortement contribuer \u00e0 ce changement en nouant des partenariats solides avec des fabricants et des marques premium comme : Siemens, SKF, DAF, NLMK, Xylem, etc\u2026<\/span><\/p>\n

CTA Group est aujourd\u2019hui capable d\u2019offrir une solution int\u00e9gr\u00e9e depuis le sourcing, le procurement, le service logistique, le service apr\u00e8s-vente et la gestion de stock (VMI).<\/span><\/p>\n

L\u2019int\u00e9gration est compl\u00e8te puisque CSTT AO, notre soci\u00e9t\u00e9 m\u00e8re, nous offre les solutions de service de transit et de logistique avec un r\u00e9seau de filiales et d\u2019agents partout en Afrique.<\/span><\/p>\n

CTA Group, en qualit\u00e9 de distributeur, assure la promotion et le disponibilit\u00e9 des produit tout en\u00a0 offrant le service apr\u00e8s-vente avec une \u00e9quipe technique mobile bas\u00e9e \u00e0 Dakar, pour plus de r\u00e9activit\u00e9.<\/span><\/p>\n

Le S\u00e9n\u00e9gal est devenu un HUB pour la fournitures de produits et de services.<\/span><\/p>\n

En 2018, nous avons concr\u00e9tis\u00e9 notre accord avec DAF et nous nous sommes lanc\u00e9s dans la construction de notre premier centre de distribution DAF en Afrique de l\u2019ouest. Celui-ci est sorti de terre et sera inaugur\u00e9e au dernier trimestre 2020.\u00a0 Il regroupe tous les services n\u00e9cessaires \u00e0 l\u2019entretien et la r\u00e9paration des camions DAF de nos clients avec un atelier, un stock de pi\u00e8ces et des \u00e9quipes techniques d\u00e9di\u00e9es.<\/span><\/p>\n

En plus de ces services, le S\u00e9n\u00e9gal est aussi notre Hub logistique avec l\u2019African Logistic Platform : Situ\u00e9e \u00e0 la fronti\u00e8re entre le Mali et le S\u00e9n\u00e9gal cette plateforme repr\u00e9sente une solution tr\u00e8s comp\u00e9titive pour faire face aux d\u00e9fis en termes de disponibilit\u00e9 locale et r\u00e9gionale.<\/span><\/p>\n

Avec ces changements et le renforcement de nos \u00e9quipes tant au si\u00e8ge que dans les filiales, nous avons pu r\u00e9organiser notre mani\u00e8re de travailler. L\u2019\u00e9quipe manag\u00e9riale a entre autre, \u00e9t\u00e9 renforc\u00e9e par les fonctions de VP Sales & Operations, Inside Sales Manager et Sales Regional Manager.<\/span><\/p>\n

C\u2019est ainsi que j\u2019ai entam\u00e9 un nouveau challenge avec CTA en qualit\u00e9 de VP Procurement & Marketing, depuis fin 2019.<\/span><\/p>\n

Mes missions \u00e9tant de d\u00e9velopper les partenariats avec les fabricants et les marques premiums, de d\u00e9velopper la distribution de ces produits et services en ayant la bonne approche marketing. Le marketing englobe la communication, le positionnement, les \u00e9tudes de march\u00e9s, le d\u00e9ploiement des marques dans nos territoires et bien d\u2019autres d\u00e9fis.<\/span><\/p>\n

Je suis depuis bas\u00e9 \u00e0 Dakar, plus pr\u00e8s de notre HUB et de notre soci\u00e9t\u00e9 m\u00e8re.<\/span><\/p>\n

D\u00e8s ma prise de fonction, je me suis attel\u00e9 \u00e0 un l\u00e9ger lifting de l\u2019image de CTA, que ce soit le logo, le site internet, notre pr\u00e9sence sur les r\u00e9seaux sociaux, nos publications au travers des flashnews et corporate news. J\u2019ai ensuite, avec l\u2019aide de la Direction et de mes coll\u00e8gues d\u00e9finis les produits pour lesquels il y avait de tr\u00e8s fortes demandes et que nous devions approcher au travers du p\u00f4le distribution.<\/span><\/p>\n

C\u2019est ainsi que j\u2019entame ma sixi\u00e8me ann\u00e9e chez CTA Group en esp\u00e9rant relever encore beaucoup de d\u00e9fis et continuer \u00e0 contribuer au succ\u00e8s et \u00e0 la r\u00e9ussite de CTA Group !<\/span><\/p>\n

Je vous donne rendez vous dans cinq ans pour un autre point !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Je me pr\u00e9sente: Ossama Aasriou, mari\u00e9, deux enfants et je suis VP Procurement & Marketing chez CTA Group que j\u2019ai rejoint il y a plus de cinq ans puisque je suis arriv\u00e9 en Juin 2015. A mon arriv\u00e9e, en qualit\u00e9 de Sales Manager, j\u2019\u00e9tais en charge du d\u00e9veloppement commercial de notre soci\u00e9t\u00e9 en Afrique de […]<\/p>\n

Lire la suite\u2026 from Joyeux 5 ans : Ossama Aasriou VP Procurement & Marketing<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,22],"tags":[],"class_list":["post-1142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-event-fr"],"acf":[],"yoast_head":"\nJoyeux 5 ans : Ossama Aasriou VP Procurement & Marketing - CTA Group<\/title>\n<meta name=\"description\" content=\"CTA Group is celebrating more than 40 years of experience, providing worldwide customers with the highest standards in terms of service. 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We have consolidated our experience and expertise as a multi-brand distributor, service provider and trading organisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CTA Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T08:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ctagroup.eu\/wp-content\/uploads\/2020\/07\/Ossama.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ossama Aasriou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ossama Aasriou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/\"},\"author\":{\"name\":\"Ossama Aasriou\",\"@id\":\"https:\/\/www.ctagroup.eu\/#\/schema\/person\/c860f9c85c4b2ec80bc895c3737c30a8\"},\"headline\":\"Joyeux 5 ans : Ossama Aasriou VP Procurement & Marketing\",\"datePublished\":\"2020-07-16T08:10:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/\"},\"wordCount\":984,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ctagroup.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ctagroup.eu\/wp-content\/uploads\/2020\/07\/Ossama.jpg\",\"articleSection\":[\"Blog\",\"Event\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/\",\"url\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/\",\"name\":\"Joyeux 5 ans : Ossama Aasriou VP Procurement & Marketing - CTA Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.ctagroup.eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ctagroup.eu\/fr\/2020\/07\/16\/joyeux-5-ans-ossama-aasriou-vp-procurement-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ctagroup.eu\/wp-content\/uploads\/2020\/07\/Ossama.jpg\",\"datePublished\":\"2020-07-16T08:10:27+00:00\",\"description\":\"CTA Group is celebrating more than 40 years of experience, providing worldwide customers with the highest standards in terms of service. 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